People view their website content as almost monolithic. You build your website and do not touch it until another complete overhaul of your website occurs. This, however is a silly idea. Your web content should be updated consistently and frequently for a number of reasons. Your website needs to be tweaked, updated and managed to stay relevant and to be able to compete in the SERPs. This can be a time consuming job though if you don’t know what you are doing. Thinking of and creating content takes up vital hours. We, however have a guide for you though, read on to find out.
Base Your Web Content Around Your Keyword Research
When creating web content, you should always create with a relevant keyword in mind. There are a lot of tools like SEMrush and Ahrefs to help you find the best keywords for you. There are even free tools like Google’s Keyword Planner that will help you find what you need.
Get Web Content Ideas From Your Competitors
We are not suggesting you just copy and paste your competitors website content. However, that does not mean you cannot take this content and add your own spin to it. This will give you ideas and content far quicker than you could when doing your own research, and may show you content you would not have thought of. When doing this you should check to be sure the content is useful to you and a quality keyword to target. Get a keyword idea, look at the statistics around it and put your own spin on it.
Your Blog is an Easy Way to Stay Relevant
Adding content to your blog is an easy way to keep your site up to date keep adding more and more content to your website. You do not have to be an amazing writer to create content for your website, you just have to plan ahead. Think about the topic you want to write and plot out the points you want to make. Creating web content and posting consistently will help not only your SERP rankings but also show you as an authentic voice in the industry.
Use up to Date Images for web Content
Using imagery that is old looking is a sure way for your website to look dated. Avoid keeping images of ex-staff members from years ago is a bad move. Keep them up to date and relevant to the current situation of your business is a good idea. If you are looking to update or add to your website, then get in contact with us here at Web Design Louth and we will get you on track.
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