Are you concerned about your business’s SEO, but unsure what you are doing wrong? We have the guide for you that will help anyone take control of their SEO. Read on to see how you can do your own SEO audit.
What is SEOs Made up of?
SEO is a broad term that can be generally be broken down into three different sections – on page SEO, off-page SEO and technical SEO. This is a broad overview, but should give you a good idea of what’s entailed.
On Page SEO Audit
On page SEO is the content at the user end of your website. This consists of the likes of the written content all the way to your alt-texts and page linking structure. Keeping this tidy is very important so you can let users move around the site as you want. Content should be divided into silos and also covering a similar topic. Shoehorning in multiple topics to one silo is a bad idea for your website’s SEO. The content on the front end of your website should focus on the keywords you want to target. This, however, doesn’t mean that you should fill your site with keywords and expect it to rank well. Keywords should be used sparingly, once in your heading, three times or so in the content depending on length, your meta title and description.
Off Page SEO Audit
Off page SEO relates to the links directing to your website from another site. It is an essential aspect of your website’s SEO that people can often forget about. Your links should come from both good quality sites and websites that relate to your line of work. There is the possibility that the website could be full of spammy, low quality links that will actually drag down your website. This is dealt with by submitting a disavow file to Google and essentially telling them to ignore the link and not effect your website.
Link building is slow and sometimes costly but can definitely make a different to your SERP’s.
Technical SEO Audit
Technical SEO is the more behind the scenes side of search engine optimisation. It relates to the load speed, responsiveness of your site, sitemaps and indexability of your website. An easy to index site means is only a positive for your SERP. Issues like redirects, missing pages and other errors will cause you to lose out on crucial rankings in the SERPs. If you are looking for your website to be audited, then get in touch with us at Web Design Louth to see what we can do.
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