Boosted Posts vs Facebook Ads Manager-What To Use?

facebook ads manager

Do you want to start into the world of Facebook advertising but are confused between Facebook Ads Manager and boosted posts? Read on to find out what options works best for you.

What are ads on Facebook?

Well, the clue is in the name. Ads on Facebook are ads that you see that appear on Facebook. They come in a variety of forms and different uses. You can target specific individuals based on their interests and hobbies. You can do this by boosting a post or creating an ad from scratch for yourself.

Boosted Posts

Boosted posts are ordinary posts that you have added money to, to advertise to people who do not follow your page. They are easy to set up and can be made in minutes. Their targeting is a little less refined versus Ads Manager and so are their objectives. However if you just want to get your business in front of new eyes then this is the best way to go.

What can you change on boosted posts?

  1. The ad content.
  2. The targeted audience.
  3. Your ad spend.
  4. How long you want to run your ad for.

Facebook Ads Manager

Ads Manager is Facebook’s other option for advertising. You get more control over creative and options to target Facebook users.

What Can You do in Ads Manager?


This lets you control where your ads get shown on your chosen social media platform. You can breakdown your advertisements to any individual placement within a certain social media platform.


Ads Manager lets you choose from eleven objectives for your ads to target. These objectives use Facebook’s collection of information to target people who are mostly likely to complete the objective you chose.

Creative Variety

Ads manager lets you create a variety of ads that look completely different to boosted posts. You can choose from carousel ads, collection ads and more.


Ads manager lets you get into some incredibly accurate targeting. You can base your audience on whatever niche interest you would like. Then, using Facebook’s Pixel on your website, you can retarget visitors to your website. You can also target people who engaged with your ad and a variety of other options.

Which Should I Use?

When it comes down to what should you use, then it all depends what your objective is. If you are not willing to put in a lot of work, then boosted posts are for you. Looking forIf you want more control over every aspect of your ads, then use Ads Manager.

If you are looking to take your social media to the next level, then we are the choice for you so get in touch with Web Design Louth today.